Mimi Bay, aka Mimi Bergman, is a singer-songwriter from Gothenburg, Sweden, whose songs have an intimate, desktop production type feel. She started out as a YouTube artist, which is not uncommon for artists in her generation. Her early songs were mostly bare ballads she sang over her ukulele. Later on she brought on keyboards, started using soft and reverbed electric guitar, and combined them with subtle beats in the background. A touch of alternative R&B overtones made its way into her music as well. She has a soft and murmury voice that brings out the misty and dreamy quality of her even-keeled and somewhat muted songs.
