J Balvin is a Latin artist from Medellin, whose success in Colombia carried well into the international scene. His music is in the style of reggaeton, a form of party music that originated in Puerto Rico, but is currently enjoying wide popularity in parts of the Latin world. It combines reggae with a particular Latin syncopation, giving it an offbeat dance feel. He mostly sings rather than raps, and does so in Spanish. His music tends to be fairly melodic, with a strong pop mindset and high emphasis on being a vehicle for dance floor action.